How This Exec Rebranded The Toronto Raptors By Embracing Authenticity

Call it Hogtown, Big Smoke, or The 6. Whichever nickname you use, Dave Freeman, Head of Brand Marketing for Maple Leaf Sports Entertainment, wants you to know that Toronto, Canada, is coming into its own. Freeman spearheads all of the brand strategy for the Toronto Maple Leafs, the Toronto Raptors, Toronto FC and all of the farm teams that feed into their respective clubs, and his accomplishments this year have been outstanding.